Some artists would struggle with the concept of giving their music away for free, especially if the whole point of pursuing a music career was to make a living from it. However, many studies show that for up and coming artists, providing free music to fans is the best way to get noticed and become increasingly popular, so you can eventually make money off of your music.
Many paid subscription services today are making the purchase of albums and individual songs irrelevant, even for mainstream artists. So, the chances of a person being willing to buy a song before they have even heard it or heard of the band is slim to none.
Providing potential fans with free music is most likely the only way your music will be discovered and become increasingly popular.
The more people that become fans of your music, the more potential customers you will have to buy your music in the future. Those purchases are not even limited to music purchases; they can increase tickets to your shows, and even merchandise!
For aspiring artists, requiring people to buy your songs is a major roadblock on your journey to success. You should want nothing to stand in the way of people hearing your work, and that is just the ugly truth of today’s music industry.